Wednesday, September 25, 2013

Logo 2


This one is my second least favorite from the bunch. When I came up with the title "Raw Designs" I was thinking of a tribal style the whole entire time. The more I played with it on Illustrator though, the more messy it turned out to be so I was forced to remix it. I kept the style simple, but the idea is still geometric -just less of a tribal feel. I don't hate it, but I'm not in love with it anymore. The logo also is supposed to spell out "raw". The "R" is the most abstract letter; the swirl, the middle piece, and the left bar create the R. The middle piece also acts as the center of the "A" which is easily seen upside down, and for the "W", the middle piece also acts as the middle portion of the letter.


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